Privacy policy

Last updated: 8 October 2026

MyBaby operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a personalised shopping experience (the “Services”). MyBaby is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit or use the Services, make a purchase or other transaction, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in it.

Personal information we collect or process

When we use the term “personal information”, we mean information that identifies you or another person, or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify you or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, telephone number and email address.
  • Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including the items you view, place in your cart, add to your wish list, purchase, return, exchange or cancel, and your previous transactions.
  • Communications with us, including information you include in your communications with us, for example when sending a customer support enquiry.
  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information, including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through cookies and similar technologies;
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How we use your personal information

Depending on how you communicate with us or which Services you use, we may use personal information for the following purposes:

  • Providing, customising and improving the Services. We use your personal information to provide the Services to you, including to perform our agreement with you, process your payments, fulfil your orders, remember your preferences and items you are interested in, send account notifications, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a tailored shopping experience, such as recommending products related to your purchases. This may include using your personal information to better customise and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional messages by email, text message or post, and showing you online advertisements for products or Services on the Services or other websites, including based on items you previously purchased or added to your cart and other activities on the Services.
  • Security and fraud prevention. We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate or take action concerning potentially fraudulent, illegal, unsafe or malicious activities, protect public safety and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account login details secure. We strongly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with you. We use your personal information to provide customer support, respond to you, provide effective Services and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government authorities, investigate or participate in civil discovery, potential or actual litigation or other adversarial legal proceedings, and enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform Services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping;
  • With business and marketing partners to provide marketing Services and advertise to you. For example, we use Shopify to support personalised advertising through third-party Services based on your online activities across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you to show targeted advertising and marketing based on your online activities across different merchants and websites;
  • When you direct us, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations;
  • With our affiliates or otherwise within our corporate group;
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, enforce applicable Terms of Service or policies, and protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you live, to provide and improve the Services for you. In addition, to help protect, grow and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights concerning the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information through Shopify’s Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on them. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without restriction on its use by us or a third party. Our inclusion of such links does not, by itself, imply endorsement of the content on those platforms or their owners or operators, except as stated in the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined in applicable law.

Security and retention of your information

Please be aware that no security measure is perfect or impenetrable and that we cannot guarantee “perfect security”. Information you send us may also not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, for example whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.

  • Right of access/to know. You may have the right to request access to personal information we hold about you.
  • Right to deletion. You may have the right to request that we delete personal information we hold about you.
  • Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party in certain circumstances and subject to certain exceptions.
  • Managing communication preferences. We may send you promotional emails, and you may opt out at any time using the unsubscribe option in our emails. If you opt out, we may still send non-promotional emails, for example about your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area (EEA), subject to exceptions and limitations under local law, you may exercise the following rights in addition to those described above:

  • Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict processing personal information for certain purposes.
  • Withdrawal of consent: Where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawing consent does not affect the lawfulness of processing based on your consent before it was withdrawn.

You may exercise any of these rights where indicated in the Services or by contacting us using the details below. For more information about how Shopify uses your personal information and any rights you may have, including rights relating to data processed by Shopify, visit https://privacy.Shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required under applicable law. In accordance with applicable law, you may designate an authorised agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we require proof that you have authorised them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using those details, or to lodge a complaint with your local data protection authority. For the EEA, a list of the responsible data protection supervisory authorities is available here.

International transfers

Please note that we may transfer, store and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority in the United Kingdom, where applicable, unless the information is transferred to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please call or email us at service@mybaby.nl, or contact us at Kryptonstraat 4, Zoetermeer, 2718 TD, NL. For the purposes of applicable data protection laws, we are the controller of your personal information.

Reviews – WebwinkelKeur

We collect reviews through the WebwinkelKeur platform. If you leave a review through WebwinkelKeur, you are required to provide your name and email address. WebwinkelKeur shares these details with us so that we can link the review to your order. WebwinkelKeur also publishes your name on its own website. In some cases, WebwinkelKeur may contact you to ask you to explain your review. If we invite you to leave a review, we share your name and email address with WebwinkelKeur. They use this information solely to invite you to leave a review. WebwinkelKeur has taken appropriate technical and organisational measures to protect your personal data. WebwinkelKeur reserves the right to engage third parties to provide its services, and we have given WebwinkelKeur permission to do so. All of the above safeguards concerning the protection of your personal data also apply to the parts of the service for which WebwinkelKeur engages third parties.